Data and insights
What we do
Define and outline your key performance indicators (KPIs) and strategically integrate, monitor, and measure them within your marketing strategy to improve your overall marketing performance.
We develop analytics-driven strategies tailored to your business goals, using marketing data to determine which KPIs are most relevant, then implementing meaningful metrics and reporting processes to track marketing performance over time.
This marketing data allows us to observe and fine tune your marketing based on real time data and insights, ensuring your brand vision is guided by your marketing strategies and your business achieves its targets.
We help you understand which KPIs - through marketing insights and marketing data - will drive measurable business outcomes and pinpoint areas for improvement.
With our support, you will be able to leverage marketing insights and analytics insights to keep your marketing efforts aligned with overall organisational objectives. Take your marketing performance to the next level with expert data and insights services from Designmc.
Working together we will
Analyse customer behaviour.
Using our expertise, we will analyse customer behaviour patterns and feedback data to determine which features will be most beneficial for your website’s UX. Our comprehensive research means that we can provide valuable marketing insights into how best to engage customers, drive traffic flow, increase conversions and ultimately improve ROI.
Focus on personalisation.
Personalisation is key to standing out from the crowd and building a loyal customer base. Using marketing data and marketing insights to understand your consumer behaviour and preferences, we will help you spot potential opportunities that you can mean you can target potential customers with more effective campaigns. Providing tailored recommendations based on our analysis of your existing customer base, will allow you to develop a more personalised strategy for reaching new audiences.
Demographic, geographic and psychographic data.
By analysing demographic, geographic, and psychographic marketing data, we help your marketers create more targeted campaigns that resonate with your ideal customers. This not only helps in reaching the right audience but also allows for better messaging and positioning to increase engagement and conversions.
Gain a competitive edge.
We will evaluate your competitors against your business to analyse what they’re doing and identify how your business can gain a competitive edge. By understanding competitor marketing insights, we can recommend changes or additions to better align with customer needs as well as capturing new markets.
Monthly reporting and analysis.
With the marketing data and marketing performance reports, we compile detailed, real-time monthly reports which in turn will enable us to make insightful recommendations based on our findings, which will help improve your overall marketing performance.
Other Services
LET’S TALK
Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at hello@designmc.org or, give us a call direct on 01926 754038 for an informal chat.